Appliance Part Store
Su Ning Of China 3c Retail Industry Leader In Home Appliance Chain
Electronics retail chain leader. As of the end of 2006, Suning Appliance in China in 28 provinces and municipalities, more than 180 cities with nearly 500 chain stores and employs more than 80,000. 2006 sales of nearly 600 billion, the Commerce Department statistics, the national top 30 chain enterprises, among the top three. "In the Baidu on typing" Suning Appliance "words, you will see more profile. But us, after all profiles, the number of boring computer screen is difficult to accurately interpret the whole picture Suning. People in the eyes of Suning is so vibrant, statistics aside stereotypes aside, Suning several outstanding awards can not easily cover, through the excellent results
Suning encroaching on the commercial expansion of staggering, and close contact, their "character first, ability to moderate, professional-oriented, team first" employment standards more impressive.
Chain based on the country distribution of Suning in each store are through careful analysis and layout to maximize consumer convenience, the most reasonable and most convenient way to provide services to consumers. Suning chain store network in the region close to the current distribution will have been formed by the provincial city store to store-level cities, county-level cities and then to store the distribution pattern of the market; distribution in a single city formed from the core business district stores to the regional shopping district store, to store the city business district network of community structure; the store type formed by the flagship store, center store, to store the structure type of community structure, chain network layout is reasonable, balanced, Also on the degree of precision to a new level.
2006, the Suning proposed new "3C + flagship store" mode, meaning the "3C House", the first time home appliance chain model from product-oriented into the consumer-oriented, from the store environment, service Shopping guide , product development, information technology shopping experience open display, 3C category and other details on the kind of Chinese home appliance chain, has given a new international image. Completion of the pilot based in Nanjing Suning, the October 1, 2006, Suning in the country's 10 3C + flagship store opened at the same time, get a sensation of market response, the future of home appliance chain model created a new pattern, and this was the South City News and other professional media nominated "Top Ten Marketing 2006 event." Suning Appliance is now operating the product, including air conditioners, refrigerators, washing machines, color TVs, audio products, small appliances, communications, computers, digital eight categories, nearly one thousand brands, over 20 million specifications.
Suning Appliance has been insisting the "professional self" service approach, in the "chain to create the most outstanding service brand" tireless efforts. In the refinement chain management, Su Ning also has its own unique way. It is understood that the program management chain in sales revenue targets will be decomposed into a day, per person, designed to follow up the various categories of daily sales sheet, sales tasks every day to follow up the situation, while giving sales staff to exert a certain pressure to maximize the potential of mining sales. To enhance the processing speed and slow-moving merchandise efforts, some good manager will take the initiative to deal with slow moving merchandise policy, to speed up the progress of slow-moving merchandise.
For the market prices are down, the situation of shrinking profit margins, manager and marketer of communication at any time, the main push to strengthen the brand and custom machines and promoting, in all the main push for the brand, have developed the corresponding sales tasks, will The sales task decomposition to everyone. The main push for most brands and custom machine also has set a high standard commission, through which the main push to strengthen the brand and sales of customized machines to compensate for loss of profits of ordinary models. Dedicated service "service is the only product Suning." This is from the moment the door into the Suning, Suning set for each staff member's first and only conviction. Over time, "to really sincere, Suning service" commitment to deeply rooted in the hearts of people each Suning.
Suning to provide consumers with more variety, high quality, reasonable price products and good pre-sale and after-sales service, the repeated emphasis on "brand, price and service in one step" to this purpose. To this end, Su Ning insisted the "professional self" service approach to chain stores serve as the cornerstone, supporting construction of logistics distribution centers, service centers and customer service center to provide consumers with convenient retail distribution services, comprehensive professional electrical installation and maintenance service and hospitality consulting visit services. All are consumers as "complete and professionalized services." Suning chain as electrical, appliance repair services in China, suddenly formed a "joint fleet", the service industry moves ahead impressive.